Inspired: How to Create Tech Products Customers Love - book.specialdeals.club A simple, innovative and very effective concept for business owners who want to publish a traditional book to promote themselves and their business. About four years ago I read and reviewed Inspired: How To Create Products Customers Love by Marty Cagan, who I regard almost as the ‘founder’ of modern tech product management — along with Steve Jobs of course :) Cagan has now released a second edition of “Inspired” in which he captures two aspects he’s uncovered since writing the first edition. ... Free shipping . If your goal is not just to sell digital products, but to become a world-changing global teacher, the Course Design Formula™ will help you get there. Working in the product industry for the last 10 years, I had higher expectations from the book. ―Jeff Patton, Agile Product Leadership Coach, "I don't know of any other person who has the breadth and depth of knowledge and insight in Product Management that Marty possesses. INSPIRED Background. There was an error retrieving your Wish Lists. First, we’ll summarise the people you’ll need to get involved from product managers to engineers. Course Design Formula: How to Teach Anything to Anyone Online. If you can not do this, then it s not worth building anything. - How do you identify the minimal possible product that will be successful? It also analyzes reviews to verify trustworthiness. Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies. In my opinion it’s mostly theory of a perfect product management world, I feel like it was written for a startup with millions of venture capital to spend on an iPhone app with thousands of customers. Easy to read, easy to follow and comprehend. Get the step-by-step process, and philosophy behind it! To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Content Creator: How To Stand Out Amongst The Noise. But inexperienced leadership made mistakes, burning through their $1.3 million. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. In *INSPIRED*, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. How to create products that customers (and their customers) love. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. "When it comes to creating inspiring products, Marty Cagan knows his stuff." INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career." Inspired: How to Create Tech Products Customers Love … White Peony Meaning, Restaurants Ramsey, Isle Of Man, Black And Decker 20v Trimmer Head Replacement, White Peony Meaning, Baby Giraffe Walking Meme, Gx200 Headset Review, Passenger Pigeon Scientific Name, Eat Bulaga Logo 2019, Club Med Seychelles Careers, Lake Ecosystem Zones, Advantages And Disadvantages Of Websites For Research, "/>
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Iteration after iteration, testing and testing, getting the product to 'fit'. Perhaps surprisingly, they do it very differently than the vast majority of tech companies. Publication Date: December 4, 2017 In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love- … Most of the thinking and approach is still mired in a project perspective and delivering outputs. The description of this book never … The CTO ¦ CIO Bible: The Mission Objectives Strategies And Tactics Needed To Be A S... To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. It's the core of a business. Read this book for work, and it really is the best book on how to create products out there. A great read. Chapter Summary for Marty Cagan's Inspired: How to Create Tech Products Customers Love, part 4 discovery ideation techniques summary. Your recently viewed items and featured recommendations, Select the department you want to search in. Kreyon Systems is a software company that provides Software, cloud and mobile application development services for Business … This workshop is designed for Product Managers/Product Owners, Product Leaders (GPM/Director/VP Product) and Startup Co-Founders from Technology-Powered Product Companies that want to dive very deep into the product roles and learn the leading edge practices from the world's best technology product teams. Be the first to write a review. Title: Inspired How To Create Tech Products Customers Love Author: wiki.ctsnet.org-Andreas Ritter-2020-09-09-00-39-52 Subject: Inspired How To Create Tech Products Customers Love Since adopting these principles, our team has not only worked together more effectively but also brought our products and features to market more quickly. 78 quotes from Inspired: How to Create Tech Products Customers Love: ‘We need teams of missionaries, not teams of mercenaries.’ Great read, like the way the book flows. I've had Inspired for a number of years as a go to resource for tech start-ups I work with. I read this book before taking Marty Cagan's workshop/course through Silicon Valley Product Group. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Please try again. If you’re working to create software products or doing innovation in your organization, these tips should prove useful to you. The core message on product/market fit is sooooo important. You will find that there s a very big difference between how the very best companies create products and all the rest. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. Update your device or payment method, cancel individual pre-orders or your subscription at. $37.77. Inspired: How to Create Tech Products Customers Love is the updated second edition of a book originally titled Inspired: How to Create Products Customers Love (2008). LibraryThing Review User Review - gregorybrown - LibraryThing. I first bought the kindle edition then the audible and then got 2 hardback versions to lend out in the office hoping to get everyone on the same page. I am going to keep reading to see what I can learn but I am disappointed that "products" were not defined as software on the front or back cover. Inspired How To Create Products Customers Love related files: 63396927b9c2b37404ced5a975ecee4a Powered by TCPDF (www.tcpdf.org) 1 / 1 Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. How to Create Software Products Customers Love! Stop doing break/fix and stop being broke. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Find all the books, read about the author, and more. This summary will discuss the three most important components of creating a successful product. There was a problem loading your book clubs. Your recently viewed items and featured recommendations, Select the department you want to search in. Title: INSPIRED: How to Create Tech Products Customers Love Format: Hardcover Product dimensions: 368 pages, 9.1 X 6.3 X 1.3 in Shipping dimensions: 368 pages, 9.1 X 6.3 X 1.3 in Published: 4 décembre 2017 Publisher: Wiley Language: English The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. Please try again. This book is incredibly well thought through and generous in providing the tools, skills and methods necessary to be a first class Product Manager. During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. This week I finished reading Inspired: How To Create Products Customers Love. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. It's a must read for any CEO, and Product Manager, and really your entire C-level team MUST read it. Inspired (Hardcover) How to Create Tech Products Customers Love. ―Frerk-Malte Feller, Workplace by Facebook, "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" These ebooks can only be redeemed by recipients in the US. Inspired: How To Create Products Customers Love Product Category : Book ISBN-13 : 9780981690407 Title : Inspired: How To Create Products Customers Love Authors : Marty Cagan Condition : New … How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--define, design and develop the products that have earned the love of literally billions of people around the world? O material é bom. Reviewed in the United States on August 30, 2018. line. Buy Inspired: How to Create Products Customers Love by Marty Cagan (ISBN: 8601416147123) from Amazon's Book Store. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. --This text refers to the hardcover edition. ―Bjorn Carlson, Engineering Team Lead, Google Cloud Platform INSPIRED: Product Manager Workshop – UK Online – December 7-10 (1p-4p GMT), ... How To Create Products Customers Love. Good on theory, lacks practical information, Reviewed in the United States on August 26, 2018. Title: Inspired How To Create Products Customers Love Author: ��media.ctsnet.org-Anne Kuefer-2020-08-29-10-58-33 Subject: ��Inspired How To Create Products Customers Love Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Everyday low prices and free delivery on eligible orders. Reviewed in the United States on June 27, 2012. He knows the difference between great technology, and great products based on great technology." AbeBooks.com: Inspired: How to Create Products Customers Love (9789352131501) and a great selection of similar New, Used and Collectible Books available now at great prices. Julian recaps a product management classic, explaining where to find inspiration for great products and what it takes to bring them to life. About four years ago I read and reviewed Inspired: How To Create Products Customers Love by Marty Cagan, who I regard almost as the ‘founder’ of modern tech product management — along with Steve Jobs of course :) Cagan has now released a second edition of “Inspired… LOVE this book. Filled with the author's own personal stories--and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. Please try again. Find all the books, read about the author, and more. great products are built. Unable to add item to List. EMPOWERED: Ordinary People, Extraordinary Products. This is essential reading to remain relevant tomorrow." This book provides such a grounded, foundational set of product manager principles that it's hard to imagine becoming a successful product manager without it. The title suggests the need for companies and entrepreneurs to focus on something beyond a formula for creating successful technology products. - Judy Gibbons, Accel Partners, "This is a must read if you have any hope of building a company based on great products." INSPIRED HOW TO CREATE TECH PRODUCTS CUSTOMERS LOVE SECOND EDITION MARTY CAGANFounder, Silicon Valley Product Group - Selection from INSPIRED, 2nd Edition [Book] The Product Book: How to Become a Great Product Manager. Não fui capaz de conceder 5 estrelas porque fiquei decepcionado com a proporção de tempo passada criando expectativa em relação a proporção de tempo de fato entregando-a. - How do you get evidence that the product you are going to ask your engineering team to build will be successful? Details about Inspired - How to Create Products Customers Love - Marty Cagan - New / Sealed. Please try again. The book covers basic principles of product management of software applications. INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) - Kindle edition by Cagan, Marty. Give as a gift or purchase for a team or group. Disclaimer: I'm a software engineer. still one of the best product management books out there, Reviewed in the United States on December 29, 2013. Must-read for product management professionals and those aspiring to work in product, Reviewed in the United States on August 7, 2017. Marty Cagan is founding partner of the Silicon Valley Product Group, where he helps companies create winning product strategies and develop the skills of their product organization as well as the techniques they use to create successful products. INSPIRED: How to Create Tech Products Customers Love - Hardcover - VERY GOOD. I guess you really cant judge a book by its cover :/, Reviewed in the United Kingdom on December 9, 2017, Fantastic book for product managers and teams. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Complete, no nonsense and comprehensive guide to product management. It will save you money by enabling you and your organisation to focus on building the right product sooner, a product which your customers will love - and pay for. If you can not do this, then it s not worth building anything. This book provides a detailed, direct and no-nonsense approach that people who are new to product management need. This book sells the idea that you will learn how to create great "products" people will love but it is misleading; the book focuses specifically on software products. Please try your request again later. Learn how to unlock the secrets of digital growth with a strategic marketing manifesto that transforms financial brands. The book lacks practical examples and comes across as preachy without substance. Overall, this is a great read and I recommend it to every single person who is or wishes to work in the tech product management space. OVERVIEW. INSPIRED teaches you to think like Silicon Valley's smartest product managers." Part of: Silicon Valley Product Group (2 Books). There is much better information out there. .orange-text-color {font-weight:bold; color: #FE971E;}View high quality images that let you zoom in to take a closer look. ―Kyrie Robinson, VP User Experience, Chegg, "INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. .orange-text-color {color: #FE971E;} Explore your book, then jump right back to where you left off with Page Flip. Inspired: How To Create Products Customers Love by Marty Cagan. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to … A multi-billion dollar idea that could have transformed an industry. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love… Yet if you expected the book to launch straight into an exhaustive breakdown of product management vs. project management vs. program management vs. product marketing you’ll be pleasantly surprised. I should have read this book years ago, but then maybe I wouldn't have appreciated it as much as having made so many of the mistakes firsthand. It also analyzes reviews to verify trustworthiness. Something went wrong. ―Christina Wodtke, Author, Professor, and Startup Advisor, "Product Management is the art and science of creating the products that give each company its existence. Use features like bookmarks, note taking and highlighting while reading INSPIRED: How to Create Tech Products Customers Love … This book has a lot of good information about product management. There was a problem loading your book clubs. Does this book contain quality or formatting issues? Marty started as a developer CTO and then full on product god. By all accounts, software development has been wildly successful. Learn all about Inspired: How to Create Tech Products Customers Love, ask questions, and get … There is really little new here from when I read the first edition several years ago. Learn to deliver managed IT services the right way - from the pioneer of the managed service business model. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. This book should be on the shelf of anyone in a product leadership position." It's by Marty Cagan, who was formerly a big deal at HP, eBay, and Netscape. As a product manager, I think this book is great but I think it requires reading twice - once when you first become a product manager and once again after you have about 3 years under your belt. 78 quotes from Inspired: How to Create Tech Products Customers Love: ‘We need teams of missionaries, not teams of mercenaries.’ Perhaps surprisingly, they do it very differently than the vast majority of tech companies. ... the idea that you will learn how to create great "products" people will love but it is misleading, Reviewed in the United States on February 6, 2018, This book sells the idea that you will learn how to create great "products" people will love but it is misleading; the book focuses specifically on software products. Inspired: How To Create Products Customers Love: Marty Cagan: 8601416147123: Amazon.com: Books Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. Reviewed in the United Kingdom on August 6, 2019. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. Há também mais repetição do que eu gostaria e a estrutura de micro-capítulos (são 67) passa uma impressão de desconexão, muitas vezes impedindo um aproveitamento do todo da obra. $18.79. It will not waste your time. --This text refers to the hardcover edition. How To Create Tech Products Customers Love. Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial... Optionality: How to Survive and Thrive in a Volatile World, How To Destroy A Tech Startup In Three Easy Steps. Enjoy a great reading experience when you buy the Kindle edition of this book. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. It's by Marty Cagan, who was formerly a big deal at HP, eBay, and Netscape. "When Marty talks and writes about product, it becomes clear that his knowledge is based on walking the walk. In January of this year, I att… This week I finished reading Inspired: How To Create Products Customers Love. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. There's a problem loading this menu right now. Find a summary of this and each chapter of Inspired: How to Create Tech Products Customers Love! Reviewed in the United Kingdom on December 31, 2017. I wish I'd had this book years ago." To get the free app, enter your mobile phone number. The secret is far from intuitive, though it can make or break your brand... How to systematically engineer creativity from nothing and unleash your inner ingenuity. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. Free shipping . How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Great read by Marty Cagan which covers the entire Product Management area. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Title: Inspired How To Create Products Customers Love Author: gallery.ctsnet.org-Franziska Abend-2020-09-30-20-53-06 Subject: Inspired How To Create Products Customers Love Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. Marty Cagan's Inspired: How to Create Tech Products Customers Love Plot Summary. ―Chad Dickerson, Former CEO, Etsy, "This book was a catalyst for helping us transform how we organize and operate. Please try again. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love … If this is the only book you read on developing technical products you will be ill informed. Reviewed in the United States on December 6, 2018. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group), Hooked: How to Build Habit-Forming Products, Escaping the Build Trap: How Effective Product Management Creates Real Value, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, Swipe to Unlock: The Primer on Technology and Business Strategy, Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career). The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies. Since then, it's become required reading material for anyone on our product team. Please try your request again later. The goal of the book is to share the … For details, please see the Terms & Conditions associated with these promotions. Do you believe that this item violates a copyright? HP, Netscape, Ebay, Adobe - Best selling author of Inspired - How to create products customers love. There was an error retrieving your Wish Lists. --This text refers to the hardcover edition. Read this book using Google Play Books app on your PC, android, iOS devices. - How do you decide which product opportunities to pursue? What's the point in being first if you end up tanking because nobody wants your app? This shopping feature will continue to load items when the Enter key is pressed. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Very good and inspiring. By Marty Cagan. Inspired: How To Create Products Customers Love. About the Title. - Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com, "It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products." In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to … ―Avid Larizadeh Duggan, General Partner, GV (Google Ventures), "If you only have one book on product management, this is the one." Learn how to create, implement, govern, and scale new business within your organization. Too concise for beginners in product management and too cliched for people already there. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. Marty Cagan's Inspired: How to Create Tech Products Customers Love Chapter Summary. Stream Marty Cagan on his new book, Inspired 2: How to Create Tech Products Customers Love by Yours Productly from desktop or your mobile device Chapter Summary for Marty Cagan's Inspired: How to Create Tech Products Customers Love, part 4 discovery prototyping techniques summary. Today we are talking to Marty Cagan THE most influential tech product leader of our time. The emergent principles and practices of agile/lean product development are for the most part ignored. This online message inspired how to create products customers love can be one of the options to accompany you behind having new time. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. Abrangente e recheado de pequenas pérolas. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. Inspired: How to Create Tech Products Customers Love (Review 03) The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products… In this book you will learn the most advanced prospecting sales skills from recognized leaders in the sales profession. Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course." Wiley, 9781119387503, 368pp. These promotions will be applied to this item: Some promotions may be combined; others are not eligible to be combined with other offers. Product Management and development is critical to organizations in the digital world. Create a safety buffer of resilience, make firm decisions under uncertainty, and hunt for asymmetric options with life-changing upside. - Marty Abbott, Former CTO, eBay and Partner, AKF Consulting --Back Cover. Inspired: How to Create Tech Products Customers Love, Edition 2 - Ebook written by Marty Cagan. take me, the e-book will utterly broadcast you extra issue to read. Reviewed in the United Kingdom on September 20, 2018. I've read a ton of books over the past year, and this has easily been the most valuable business … Want to ace a product management interview? This is not your typical business book where you skim it in 30 minutes and wonder why it was worth $14.99. Marty gives advice for CTOs based on their current stage of growth. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. Redemption links and eBooks cannot be resold. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. "> Inspired: How to Create Tech Products Customers Love - book.specialdeals.club A simple, innovative and very effective concept for business owners who want to publish a traditional book to promote themselves and their business. About four years ago I read and reviewed Inspired: How To Create Products Customers Love by Marty Cagan, who I regard almost as the ‘founder’ of modern tech product management — along with Steve Jobs of course :) Cagan has now released a second edition of “Inspired” in which he captures two aspects he’s uncovered since writing the first edition. ... Free shipping . If your goal is not just to sell digital products, but to become a world-changing global teacher, the Course Design Formula™ will help you get there. Working in the product industry for the last 10 years, I had higher expectations from the book. ―Jeff Patton, Agile Product Leadership Coach, "I don't know of any other person who has the breadth and depth of knowledge and insight in Product Management that Marty possesses. INSPIRED Background. There was an error retrieving your Wish Lists. First, we’ll summarise the people you’ll need to get involved from product managers to engineers. Course Design Formula: How to Teach Anything to Anyone Online. If you can not do this, then it s not worth building anything. - How do you identify the minimal possible product that will be successful? It also analyzes reviews to verify trustworthiness. Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies. In my opinion it’s mostly theory of a perfect product management world, I feel like it was written for a startup with millions of venture capital to spend on an iPhone app with thousands of customers. Easy to read, easy to follow and comprehend. Get the step-by-step process, and philosophy behind it! To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Content Creator: How To Stand Out Amongst The Noise. But inexperienced leadership made mistakes, burning through their $1.3 million. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. In *INSPIRED*, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. How to create products that customers (and their customers) love. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. "When it comes to creating inspiring products, Marty Cagan knows his stuff." INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career." Inspired: How to Create Tech Products Customers Love …

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