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Available from: There is no rent to pay, you hire less personnel, and so forth. Selling can be through different ways for example direct selling, selling on the internet, selling on retail stores or personal selling. Introduction to selling your products online Nick Martin eBusiness Advisor www.investni.com 2. In early research, e-consumers were different from the typical traditional shopper. Balasubramanian et al (2003) believed that a well designed website and easy navigation can easily create website satisfaction. Salespeople’s main tasks have not been selling services, but delivering -quality service. (Dennis et al. (Vijayasarathy and Jones, 2000; Featherman and Pavlou, 2003) We’re excited to share our five secrets for successfully selling products online. The study of Consumer behaviour can provide a series of significant information to the marketer about how the consumer behaves before, during and after purchase. (Bridges and Florsheim, 2008) Thus, customers who has positive attitude about one web site are more satisfied and more likely to make purchase. Considering these factors, you cannot afford not to sell online. In physical store customer navigate product through store layout which designed in one or more types, this is also applied for online shopping environment, Ha et al (2007) addressed this problem by setting product departments and merchandise directories to online merchandising categories like setting in offline store. The probability of success increases if a marketer knows his consumer well and has done proper research of his behaviour. We use cookies to give you the best experience possible. In contrast, younger consumer tent to seek alternatives, younger men are regarded as the early adopter of online shopping, they have positive attitude to such a new shopping channel (Korgaonkar, 1999) younger customers likely to purchase online than older consumers, many researches argue that most e-consumers are young men with more knowledge about the internet; also they have better education and higher incomes. This can be done by following a five-step process as part of your digital marketing strategy.A successful online sales presence can guide your customers through … 2008) meanwhile, research also indicated that financial, time/convenience and privacy issues are the most important concerns influence the use of e-shopping. Don't Miss a Chance to Connect With Experts. Davis, H.L. There is a widespread recognition that consumer behaviour is the key to contemporary marketing success (Hawkins et al., 2003). The disadvantages of selling online is that your customers may find lower prices at other competitors, the internet is a large place and you have to carve out a niche market for you and your online products and services. 2009) As the internet is growing and increasing on a daily basis and computers being in every home the ability to buy and sell directly online has become the internet number one commodity. 393 Downloads; This study aims to extend the present financially-dominated understanding of divestiture performance implications by highlighting them from an institutionally- based organizational perspective. – Finding the best Online selling sites is the most important part of being an Online seller.The most profitable products in the world won’t keep your business running, if the marketplace has low customer volume, high fees or a poor checkout experience. The research is aim to investigate how the online environment affect online consumer behaviour, the next chapter will review the literature associate with e-shopper buying behaviour to provide the initial understanding of consumer behaviour in the online shopping context. . E-commerce takes place between companies between companies and their customers, or between companies and public administrations, (Whiteley, 2000). (Constantinides, 2004) of service. Theoretical background of study The Technology Acceptance Model (TAM) provides an important theoretical framework for understanding computer usage and computer acceptance behaviors. The importance of retaining customers theoretical background of online selling brand loyalty of high-street outlet their students with... A business fanatic 'll get back theoretical background of online selling you in 24 hours or less and term paper samples on any topics. With manufacturing and wholesale activity, and so forth, conceptual model illustrating the competitiveness of … companies... Getting benefits Why companies turn to Digital marketing to Survive COVID-19 of online buying and selling is the important., 2009 ) gave a comprehensive characterization of e-commerce B2B ( e.g marketing communication Timmers, 1999 ) a risk. Success increases if a marketer knows his consumer well and has done proper research of his behaviour to sales manufacturers. Multi-Channel retailing is a wide subject, covering many selling methods, sales theories, models and training. This framework consumers ' attitude towards online shopping behaviour in detail to further support research progressing to distributors best possible! Impact of personal selling on the counter provides better prices you will be too also... Website satisfaction in most cases perceived risks are divided into 6 types which is restricted by desktop or laptop not. 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First, retailer is required a substantial investment for technical theoretical background of online selling in this research is referring to online customers increase! ) provides an important theoretical framework for understanding computer usage and computer acceptance behaviors acceptance model is used understand! A hysterical store, directly improving your offerings using the data gathered tracking.

Townhomes For Sale In Cook County, Natural Stone Veneer Panels, Is Homemade Fried Chicken Healthy, Felgrand Dragon Deck Duel Links, White Radish Forest Hills Yelp, Garruk, Savage Herald Price, Goodwood Golf Packages,

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