We are going to go through eleven examples of brands with well a well-defined brand essence. The company's popularity speaks volumes about the fact that you can do very well by doing good. Mainstream words Why? The more you allow your audience to see of the inside of your company, the better. What exactly makes your product different from competitors? https://www.inc.com/peter-economy/7-things-great-brands-always-do.html GeekWrapped's commitment to popularizing science is a great example of a brand with a long-term vision that focuses on more than just profits. Zillow, a real estate company, and Instacart, an on-demand grocery service are some of the brands that have mashed-up names. From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial).. Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. FACEBOOK ... Johnson & Johnson's Tylenol and Costco's Kirkland brands have been great brands … Once the brand essence is nailed down, it is easy to write tag lines, design brand marketing campaigns, and make product decisions. Creating a personal brand is a ton of work, but it’s also incredibly rewarding and a great learning experience. You may think that the basic “do’s and don’t” are enough, but they can still be misconstrued and used incorrectly – it just makes a sound brand presence. Plus, it can generate a long-term income from that investment if executed well. Giving great branded examples throughout your brand guidelines really shows “how” everyone should be presenting the brand. A great one can make your company (or product) benefits extremely clear to consumers. Sponsored by Netflix's hit prison drama Orange is the New Black, the longform read is fascinating, relevant and elegantly presented. Examples of Companies or Products That Have Outstanding Brand Equity. GoPro is constantly improving the technology users need to edit, upload, and share their videos (a GoPro app allowing users to do this on their mobile devices is expected to launch this summer). 05/06/2016 08:58 am ET Updated Dec 06, 2017 Have you ever wondered why some brands experience so much more success than others? Differentiate your brand. This is another important component of great brand storytelling. But the crux of GoPro’s success, and one of the brand’s greatest strengths, is user-generated content. 6. Mashed-up words. This same advice applies directly to creating your tagline or slogans. For further help developing your career, check out my book, Why Career Advice Sucks . And here’s a screenshot of her Twitter, which has more than 8,000 followers and prominently links to an impressive brand (HubSpot) in her bio. It's a modern brand with purpose. With a loud and vibrant logo, a good slogan (‘Delicious and Refreshing’, ‘Always Coca-Cola’, ‘Taste the Feeling’ – the list goes on!) 4 Fantastic Examples of Brand Storytelling. Just shoot for that essential feeling. Don’t worry if you are struggling with the concepts. Interactive images, a captivating video and strong journalistic content all add up to a great article that ticks all the boxes for both brand and reader. We can suggest you great brand names. Examples of such businesses names and trade names include Tumblr, which is a blogging app and Flickr, a photo messaging app. This is a textbook example of selling the benefits, not the features. This is a prime example of stellar “social proof.” Her social media is consistent and professional. 7. and a number of successful campaigns, Coca-Cola is a prime example of brand personality. Take a peek at her LinkedIn bio, because that’s how you write a great LinkedIn summary!