Hellmann's Turns 'Animal Crossing' Spoiled Turnips Into Real Meals for the Hungry Working with Second Harvest to feed those in need. Kevin Dewan August 18, 2020. Hoping to do its part to help those in need, the famous mayonnaise brand Hellmann’s Canada is now looking to feed the hungry with the help of Animal Crossing: New Horizons players. In addition to keeping meals off the plates of those in need, food waste has a negative impact on the environment, with 11 percent of greenhouse gas emissions in the food production process coming from waste. Until Aug. 21, players can request a Dodo Code from Hellmann's Canada via Twitter DM between 2:30 PM and 12:00 AM EST, with limit spots available each day. Hellmann's Canada (yes, the brand of mayonnaise) is teaming up with a national food charity to turn spoiled turnips into meals for the needy. 1 minute read. And its residents want to make change in the real world. Hellmann's Canada aims to immerse fans of "Animal Crossing" in a cause-driven campaign that also extends exposure to its brand through a virtual in-game island where players can participate in various activities and learn more about reducing food waste. Dreams Forum Articles. The company announced on their twitter account that players will soon be able to visit Hellmann’s Island. Animal Crossing has been used for a number of unique marketing and philanthropic endevours over the last few months, and now Hellmann’s Canada is getting in on the fun. Animal Crossing players can simply drop their rotten turnips in Hellmann’s island in the game. Click the button below to start this article in quick view. The partnership between Hellmann’s and Animal Crossing: New Horizons may therefore seem a little odd at first. Covering the hottest movie and TV topics that fans want. There is a variety of food that players can acquire and sell for large amounts of Bells, a … TORONTO, Aug. 12, 2020 /CNW/ - As part of its global brand mission to help people be more resourceful with food and waste less. This is despite the fact billions of pounds of food are wasted every single year. Nolan is the Features Team Lead at CBR. Taking to Twitter to announce the new program, Hellmann’s says that it is hoping to “turn virtual food waste into real meals.” Having opened up its own island on the massively popular Nintendo Switch game, the company will begin taking donations of spoiled turnips. For every one dropped off on its island, the brand will donate one meal to Second Harvest, a charity that feeds people in need. NookFriends. pic.twitter.com/1h0pCFVecM, — Hellmann’s Canada (@HellmannsCanada) August 12, 2020. All the latest gaming news, game reviews and trailers. (CNW Group/Hellmanns) The world of Animal Crossing sees gamers create their own virtual havens in the form of an island for a peaceful escape from everyday life. Paying respect to James Bond ‘The Living Daylights’ and ‘No Time to Die.’. Home/Animal Crossing/ Hellmann’s island in Animal Crossing lets you expire turnips for a good cause. You know Animal Crossing: New Horizons has made the big time when multinational corporations think it's worth their time to pay someone to convert their island into a virtual advertisement. You can find him on Twitter @LD_Nolan. Hellmann's Canada, which makes mayonnaise and other food products, has partnered with Second Harvest, an organization that takes unsold food and redistributes it to those in need. Elsewhere in gaming, Sony has confirmed that a next-generation VR headset is in the works. For each spoiled turnip dropped off on Hellmann's Island, the company will donate a meal to Second Harvest. Our goal: 25,000 meals. by Diana Bradley. For each spoiled turnip you drop off on #HellmannsIsland, we’ll donate a meal to @SecondHarvestCA to feed those in need. The mayonnaise company Hellmann's will donate one meal for each spoiled turnip donated in Animal Crossing: New Horizons starting Monday. TORONTO, Aug. 12, 2020 /CNW/ – As part of its global brand mission to help people be more resourceful with food and waste less.
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